Are Special or Featured Products Necessary?

Originally Published on the MultiSoft Blog at https://multisoft.com/special-featured-products-necessary/

Within any business, there are always going to be times that you want to single out or highlight specific products to increase sales of those items. The question is, does having a featured product display generate additional sales of that item? Absolutely.

How many times have you found yourself at a restaurant looking at a Specials board or listening to a waitress elaborately describing the specials for the evening? The extra attention to these items engages customers. Instead of breezing right past them, you’ve gotten their attention and now they’re actively considering a product or service they may not have given a second thought to otherwise.

The same thing is commonly done in e-commerce. For example, let’s look at one of the largest online retailers in the world; open your browser and go to Amazon.com. What do you see? Is it just a list of product categories or do they show you a series of Featured products and daily deals?

Would you like to be able to create a Specials or Featured Products Display on your website? With MarketPowerPRO, now you can. Click on the link below to learn how!